What is Search Engine Optimization?
Search Engine Optimization (SEO) is an integral part of a website. This is the process of bringing customers to your website. It allows your website to rank for keywords and allows your business to be seen online.
To be successful in search engine optimization we utilize the Moz’s, one of the leaders in accessing google’s algorithm for ranking, SEO’s factors. You can view the image to the right to see how many factors influence a website’s rank in the search engines. As you can see this is pretty much a science but with a little, well maybe a lot more than a little, of work you can begin ranking for multiple long-tail keywords that can begin to bring you new streams of traffic and make your website work for you instead of you paying for it with no satisfaction..
What Our Search Engine Optimization (SEO) Services Include
Local SEO, when done correctly, will allow your website to appear for keywords your website may have never been able to appear for because there was just too much competition for those keywords or because your website is new.
- We will submit your website to over 50 business directories to being to build citations. What are citation you asked? They are references to your business name, address or phone.
- We will also include the appropriate schema.org tags on your website for your local business.
- We will create an HTML email requesting people on your current mailing list to write reviews for your business
- and more
Social Media Management
It seems like the world of Social Media just keeps expanding everyday. Sometimes it just becomes overwhelming to keep up with. Personality Web Designs offers to help busy leaders and professionals maintain their Social Media.
We utilize software that allows us to post over various platforms as well as see the analytics from these platforms.
We also assist in creating your social media platform if you currently don’t have one.
Link Building is one of the most important aspects of SEO. Just think about a store with lots of customer. Your website represents the store and those links to you website represents all of the customers that frequent your store. If no one is linked to you you do not have the ability to prove your popularity within the search engines.
Google also decides how trustworthy you are based on the type of links you have. It utilizes a page rank system to determine if a website is a “good” or “bad” website. So link building help to establish your authority and trust within google search engine results.
Planning is the foundation of any project that exist. Our company utilizes various search tools that will allow us to know the competitiveness and difficulty level of a keyword. Once we find multiple keywords that are good for your line of service, then we will begin to implement them in your on-site optimization and in your link building strategy.
We have an article in our blog that explains keywords
Building Social Media Platform
Some people already have their social media pages already created but they have a low fan base and typically don’t leverage their social media to turn fans into paying clients. Below you will see a print screen from my Google Analytics account showing that Google measured the events that I have on my Facebook Business Page. All of these are accounting factors in how well your website performs as well as how well you leverage your social media fan base.
We monitor your accounts and provide you monthly reports to show you how our company leverages your social media.
On page optimization gives your site the ability to rank for keywords. Why? Because Google can now associate your page with a topic/theme. It will define what you page is about. This also allows us to customize what the user sees in the search engine under your website URL.
Anchor text are words that link to pages that are inline with the subject of the associated keyword. It is vital to have inbound anchor tags and outbound anchor tags. This is basically a formative way of letting Google know a page’s theme.