This is a small post but it answer a generally asked questions amongst my clients. So here’s the very valid question….

What are keywords?

A keyword is any phrase you would like you site to rank for in Google’s search results.

What are some different types of keywords?

Long-tail – Keywords with three or more phrases.

Navigational – Keywords used to locate a particular brand or website.

Informational – Keywords used to discover a particular topic. This includes keywords beginning with “hot to…” or “what are the best….”?

Transactional – Keywords entered into Google by customers wanting to complete a commercial action. Example: Buy jackets online.