This is a small post but it answer a generally asked questions amongst my clients. So here’s the very valid question….
What are keywords?
A keyword is any phrase you would like you site to rank for in Google’s search results.
What are some different types of keywords?
Long-tail – Keywords with three or more phrases.
Navigational – Keywords used to locate a particular brand or website.
Informational – Keywords used to discover a particular topic. This includes keywords beginning with “hot to…” or “what are the best….”?
Transactional – Keywords entered into Google by customers wanting to complete a commercial action. Example: Buy jackets online.